From September 10–11, Satsuki Travel (Shanghai) was invited to the inaugural KATA/CATS China–Korea Tourism Industry Exchange, held in Incheon and Andong, South Korea. The event was co-organized by the China Association of Travel Services (CATS), the Korea Association of Travel Agents (KATA), the Korea Tourism Organization (KTO), and the Ministry of Culture, Sports and Tourism of Korea.

B2B Matchmaking & MICE Cooperation

In Incheon, Satsuki Travel joined one-on-one meetings with 50+ Chinese procurement delegates and leading Korean travel, airline, and MICE suppliers. Discussions covered tour product exchange, two-way group travel, and MICE resource sharing — positioning the company as a reliable China partner for Korean inbound groups and international conference/incentive programs.

High-Level Endorsement in Andong

During the Andong session, Satsuki Travel's general manager held direct talks with four senior Korean officials:

• Choi Hwi-young, Minister of Culture, Sports and Tourism
• Lee Cheol-woo, Governor of Gyeongsangbuk-do
• Park Seong-hyuk, President of the Korea Tourism Organization
• Kwon Ki-chang, Mayor of Andong

The discussions centered on three pillars: international student exchange, MICE and incentive travel, and inbound reception services for Korean groups visiting China. All four officials expressed full support for Satsuki Travel's initiatives and welcomed deeper cooperation on youth mobility, business events, and cultural tourism.

Why This Matters for Global Partners

For Middle East and European collaborators, this endorsement confirms that Satsuki Travel is a government-recognized, multi-capability operator — covering student exchanges, MICE/incentive programs, and inbound reception — with direct access to senior decision-makers across Northeast Asia.